Product Development is a robust, scaleable and agile method and toolkit to speed development, and minimise the cost of taking a proposition to market.
It introduces the concept of the 'Manufacturing Runway' to combine the sets of disciplines related to proposition, technology and infrastructure creation into one unified, synchronised, end-to-end development lifecycle, powered by best practice project management.
It can be applied to both new product development and product enhancement to significantly shorten the development lifecycle.
How does it work?
Product Development picks up from the point where you have:
Your business analysts lead from the outset in the conceptual requirements process, system and process design and business case preparation. The business case for each proposition is validated through a Value Management process and the design matched to your target operating model.
Each development is led by a capable Project Leader, who is focussed on delivery. The Project Leader is partnered by a Proposition Designer, focussed on product excellence and quality.
Development routes, deliverables and quality standards are selected by the involved functions, including Marketing, IT and Operations, from pre-defined, best practice route maps, according to the scale and scope of the proposition. The involvement of people from impacted functions is indicated at each step of the journey as are target durations.
During development, reusable intellectual assets are selected and applied at each stage to save time and money.
Successful Project Management™ methodology is applied pragmatically along with measured risk taking to meet quality standards and delivery deadlines.
What we do
Our practitioners work with your proposition designers and subject matter experts to tailor and calibrate the method and toolkit to the specific requirements and unique aspects of your business. We:
What our clients say…
"When we started talking about this project and the timescales involved, there were a lot of rumblings around "We can't do it that fast". I was told that we've never launched a product in under nine months before. This time we have done it in three and a half. I have seen great examples of people working together, considering the risks involved and taking them and using the knowledge and information we've already got to shape something new. Everyone involved has pulled together to make this happen. The launch has proven just how much we can achieve when we break some of the rules."
Managing Director, Insurance Company
Please contact us at Verdandi to obtain further information.