Taking propositions to market
Our client, a Healthcare Services Provider, is a subsidiary of the UK’s largest insurance group. Having launched a new sales and marketing strategy, it needed to support the strategy with revitalised product development and delivery processes.
The company had not launched any new products for more than two years. Development was uncoordinated and often done in isolation, spending far too long in the laboratory stage. As a result, the company’s new product time to market (TTM) was typically two years or more.
The new strategy demanded that the time to market be reduced to between 90 and 270 days, depending on product complexity.
In the words of their Marketing Director: “We need something comparable to the best in the FMCG industry.”

What Verdandi did
Using our well-established framework approach, we designed, built and implemented a ‘Manufacturing Runway’ in 90 days. Key features of this fully integrated method were:

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